Making A Business Card
Business Cards are great resources
to have on hand, or to be able to make as a graphic designer. In this
tutorial you will make several business cards. Blank business cards can be
purchased from a stationary store. They usually come in sheets of 10, each
being 3.5 inches by 2 inches. Many of the blanks have templates available
for your word processing program on their web site for you to download and
use to arrange your images on and print. Images we make will be of a high
enough resolution that they will make beautiful cards.
A Info Needed: Cards should contain the following information.
- company name
- contact name
- address and or web address
- phone number and/ or email
- goods and or service that the company represents
- Logo
B. Layout: Cards should have a pleasing layout, easy to reach and
gather info. Use the following:
- Grouping of like information
- Readable text
- Only 1 or 2 fonts
- Negative space- the space around the text and logo should set off the
contents of the card.
- Symmetry or Balance so that the card does not look weighted on one
side or another.
C. Logo: the emblem that signifies the company. Usually it is
pictorial or letters arranged in a memorable way. The logo usually
represents the essence of the company such as strength, movement, the
product, new horizons, technology, etc. A well thought out logo will greatly
enhance your card!
Card 1: The Cycle Shop
1. Open a canvas that is 3.5 inches by 2 inches, 300 ppi, white, RGB
 2.
Select your Rectangular marquee tool set to the option of fixed size, width
= 1100 pixels, height = 350 pixels. Click at the side ruler at the 120 pixel
mark.
Click Edit=> Stroke. Set stroke to 9 pixels, black, outside. normal,
100%.
Click edit => stroke, set to 5 pixels, white, outside, normal, 100%.
Click Edit=> Stroke. Set stroke to 3 pixels, black, outside. normal,
100%.
3. Select your type tool, set to the settings below and type in the name
of your bicycle shop.
- Georgia or Times New Roman
- Bold
- 24 pt
- Smooth
- center
- black
- Small caps turned on (open the character palette and click on the TT
button.
- Warp text = arc, horizontal +56
Use the move tool to horizontally center the text and place the text so
the top of the arc goes above the top line.
4. Use the type tool set to 8 point, no warp to add the services above
the top line on the left and right.
 5.
Use the type tool to add the address and phone number to the left,
straddling the bottom line. Add the owner name on the right, straddling the
bottom line.
6. Use the custom shape tool to draw a bike in between the lines. The
bicycle is in the symbols preset for shapes.
7. Open the blending options for the bike and set the following:
- Check bevel and emboss
- Check drop shadow
 Card
2:
1. Open a canvas that is 3.5 inches by 2 inches, 300 ppi, white, RGB
2.
Select your Rectangular marquee tool set to the option of fixed size, width
= 1100 pixels, height = 350 pixels. Click at the side ruler at the 100 pixel
mark.
Click Edit=> Stroke. Set stroke to 2 pixels, black, outside. normal,
100%.
3. Use the shape tool set to the Music preset of the G-cleft and draw one
that barely overlaps the lines in dark blue.
 4.
Select your type tool, set to the settings below and type in the name of
your Music Business.
- Arial
- Bold
- 24 pt
- Smooth
-
 center
- black
- Warp text = Flag, horizontal -56 bend
5. Set the following blending options for the text:
-
 Drop
Shadow
- Gradient Overlay
- Stroke
6. Add a shape of a sixteenth note in black to the right of the text. Set
this layer to opacity = 16%.
7. Type in the services above the company name. Type in store hours and
owner name, address, and phone number straddling the bottom line. Use Ariel
8 point Dark Blue
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